Kick Overwhelm to the Curb: Delegating Your Social Media Marketing

Pat Romain (Business Heroine Magazine)

Building and operating a small business is very time-consuming! Coming up with the time to create the vision, strategy , marketing pieces for your business, AND working with your clients can become overwhelming. Delegating is one of the best ways to create more space in your business.

Delegating your social media marketing to one of your team members can be a good way to start, but it should not be something that you shuffle off! Delegating this type of work takes planning and dedication.

Here are 3 simple steps that can help you and your team make this process easy and fun:

  1. Goals and Strategy: Determine what your social media marketing goals are and share those with your entire team if you can, not just the person who will take over your social media. That way you can listen to your team’s opinion and also pull them into the project and make it their own. Armed with your goals, you can now put together your strategy and the different actions that need to be taken to achieve those goals.
  2. Time Frame: Identify the time frame that is needed to work on this marketing piece. Social media can take forever (if you let it) and one can easily get lost in the different Twitter streams and Facebook pages. One hour a day can be sufficient to get you started!
  3. 3.Keep an eye on it: It’s always a good idea to keep an eye on your social media channels, especially if you own a small business. You should always know what is being said or done on behalf of your company. Tools like Hootsuite, Tweetdeck, Google Alerts, and Google Reader make it easy for you (and your designated team member) to keep an eye on things and make adjustments where necessary.


Pat Romain (Business Heroine Magazine)

Business Heroine Magazine


We’d love to hear from YOU…

Do you delegate your social media? What programs or tips are your favorite for handling social media so you can focus on moving your business forward? Leave your answer in the comments below! 



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