Tag Archives: copywriting
Stella Orange (Business Heroine Magazine)

Make Your Message Better Every Time With This Simple Question

It’s like walking a tightrope. Lean too far to either side, and you’ll lose your balance and topple. This is what’s happening with a lot of businesses running online marketing programs out there. You’ve got folks leaning so far to the commerce side of things, that their messages become rote. They talk about exciting stuff, but more »

Stella Orange (Business Heroine Magazine)

6 Simple Questions For A Clear and Compelling Marketing Message

A lot of Internet-Famous Super Coaches talk about how you need a message in your marketing. And they’re right. But from there, it always seems like they never quite tell you what the actual ingredients are in a money-making marketing message. This can be frustrating, not to mention weirdly mysterious! The truth is, there’s no more »

Stella Orange (Business Heroine Magazine)

Why Your Sales Copy Isn’t The Problem

“Stella, my copy isn’t working!” If I had a nickel for every time I heard a business owner say this. But here’s the thing: copy is important, but it’s not the only thing. Copy is like frosting. You can eat it straight out of the tub if you want. But it really wants to be more »

Stella Orange (Business Heroine Magazine)

3 Ways to Make it Right With Your Neglected Mailing List

In this age of perpetual marketing, it’s tempting to convince ourselves that we don’t want to “clutter” the inboxes of our clients and contacts with yet another self-promoting email. And that by abstaining, we’re taking the high road. But how much business do you think NOT SENDING an email will get you? Which is why more »

Amethyst Wyldfyre (Business Heroine Magazine)

The Empowered Messenger: Communicating the Value of Your Work

The Empowered Messenger – The heroine whose message burns inside her, begging to be released. Even though her pen may quiver and her voice may shake, she knows it is time to stand in her power – clear, confident, courageous. She says yes to the call, and she shares her message, because she was born to more »

Nadia Chaudhry (Business Heroine Magazine)

The Nature of Your Product and How it Leads to More Sales

I’m sure you have a bunch of things you’ve been meaning to do. Workout regularly (just started doing this!). Start writing more. Cook your own meals. Join an art class. But you probably haven’t gotten around to doing it have you…have you? There are people in your audience that are in the same boat about more »

Stella Orange (Business Heroine Magazine)

The New Rules of Copywriting: Focus less on conversion, more on resonance

Click-throughs. Open rates. Search engine optimization. Conversion statistics. If the mere mention of these highly prized numbers causes rebellion to stir up within you, you’re in luck. This article is not going to be about how to improve those things. Well, at least not directly. Because in my seven years of writing and teaching business more »

Stella Orange (Business Heroine Magazine)

The 3 Biggest Website Mistakes – and the Fix

The way I see it, your website is the face of your business online. Sometimes, we think we have to be something more impressive or dramatic.  So we write all these impressive and dramatic-sounding things…all these marketing-shaped words…only to sit back, read it, and think “ARGH! That’s not what I want to sound like at more »

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