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When I started my business I was trying to prove to myself that I could create a business and have it support me in the way that my corporate job did. And I approached that business like I did my corporate job.
I could make anything happen.
I worked hard and pushed and did it. AND, then I would crash. That approach only worked for me for a short period of time.
I would work really hard – intensity, long hours, extreme focus. Then, I would get burned out, exhausted, and feeling so wiped out that I would need to have a break. And so I would find myself in these cycles. But I didn’t know that then. I didn’t see the cycles.
What are the cycles in your business?
Do you move consistently and steady? Are you a creative type with bursts of inspiration, creativity, and drive – followed by a crash? Or some other version?
I still find myself in cycles now. But now I’m more aware of them. Now I know when I’m sprinting and when I’m in a marathon. And what I now see is that this is really a marathon with chosen bursts of sprinting.
There are many factors that lead to the cycles you create in your business. And, are the cycles something you are intentionally using to your benefit or are they working against you?
When you have an awareness around how you do your best work, you can build your business around that to leverage that part of you. So it can show up in your program delivery, the way you chose to enroll clients into your work, the types of marketing strategies you use. It can all be designed to support you and how you show up best in your business and ultimately in the world.
Is the CRASH really a good thing?
The simple shift of moving from seeing the crash as a negative to embracing the greatness that comes from the whole cycle creates so much more freedom and expansion. And ultimately, that supports you in creating and building a sustainable business. Sustainable for you and the way you live your life and do your best work.
- Is the way you’re running your business sustainable?
- Can you keep this level of intensity going?
- Do you see the natural cycles in your business and in the way you work in your business?
- Have you designed your business, program delivery, and pricing around the way you work best in your business?
Be Inspired! Take Action.
We’d love to hear from YOU…
Are you running a marathon or a sprint? How can you leverage your work cycles to really take your business to the next level, without burning out? Leave your answer in the comments below!