A Foolproof Way to Talk and Write About What You Do With Clarity

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Have you ever tried to explain your favorite show to someone who’s never heard of it before?

“It’s about a human-looking alien in a flying phone box who travels through space and time.”

Look in the mirror. That’s the face people might give you when you talk or write about what you do.

The message you have is powerful, but if you don’t know how to share it, few people will care and even less will want to buy from you.

The problems is you might explain what you do as if everyone already knows what the hell is going on. You might even act like the knowledge you’ve spent years to build is common sense, when it’s anything BUT (exactly why it took you YEARS to learn it all).

When you speak with the words only experts in your industry understand, it’ll go over your dream client’s’ heads.

And that’s no way to draw them to you. You may as well be speaking Mandarin.

The journey of a 1000 miles does NOT begin with your 1000th step. The process of your work does NOT begin at step 10. Stop. Go back to step 1 because that’s likely where your dream client is.

Remember where you started and dumb it down for them.

Let me show you a fun way to do this…

Kidnapping A Child Can Help You Own Your Message!

If you really want to own your message, it’s time to break it down to the basics.

The easiest way to do that is to find a child of around the age of 8-10 years old (please don’t actually kidnap a child, borrow with permission).

Explain what you do to them until they understand.

It might take a bit of time to explain it, but the words you use that click with that 8 year old are the ones you should be using on your website and with your clients.

I’m not saying your clients are dumb, but no one wants to get help with the language of Nietzsche. I recommend recording it with your phone or taking notes while you’re talking to your borrowed child (again, with permission and a parent).

So tell me, who’s the 8 year old you’re going to borrow for this little experiment?

What do you expect from this experience?