It’s like walking a tightrope. Lean too far to either side, and you’ll lose your balance and topple. This is what’s happening with a lot of businesses running online marketing programs out there. You’ve got folks leaning so far to the commerce side of things, that their messages become rote. They talk about exciting stuff, but more »
A lot of Internet-Famous Super Coaches talk about how you need a message in your marketing. And they’re right. But from there, it always seems like they never quite tell you what the actual ingredients are in a money-making marketing message. This can be frustrating, not to mention weirdly mysterious! The truth is, there’s no more »
Sharing great content with people who haven’t bought from you yet is a classic — and classy — marketing move. But for some reason, writing a newsletter or publishing our blog consistently is a real challenge for many self-employed professionals, healers, teachers and coaches. So how can you improve your consistency, when in comes to more »
Ask A Heroine: Welcome to the experts corner, love. This is where you ask your burning questions on business and life, and receive personal advice from the best. Each month we feature amazing industry Heroines and their wise video answers to your deepest inquiries. Here, questions give way to solutions, insights transform into action, and more »
I received a question recently: Dear Stella, My biggest challenge in writing about my work is how to truthfully articulate what the benefits are. I don’t want to say the same thing that I see other people in my industry say – they all sound the same. But I also know that it’s got to more »
In this age of perpetual marketing, it’s tempting to convince ourselves that we don’t want to “clutter” the inboxes of our clients and contacts with yet another self-promoting email. And that by abstaining, we’re taking the high road. But how much business do you think NOT SENDING an email will get you? Which is why more »
Click-throughs. Open rates. Search engine optimization. Conversion statistics. If the mere mention of these highly prized numbers causes rebellion to stir up within you, you’re in luck. This article is not going to be about how to improve those things. Well, at least not directly. Because in my seven years of writing and teaching business more »
The way I see it, your website is the face of your business online. Sometimes, we think we have to be something more impressive or dramatic. So we write all these impressive and dramatic-sounding things…all these marketing-shaped words…only to sit back, read it, and think “ARGH! That’s not what I want to sound like at more »
When you want to sell your products and services online, sounding like an advertisement is the biggest turn-off. Especially to quality clients. Because quality clients want something different. Even if they have never met you, they want to feel like they know you. And one of the ways that you as an entrepreneur can create more »
As a professional speaker, coach, or entrepreneur, writing a book has become almost as necessary as having a business card or a website. This is because, as a published author, your book provides instant credibility and influence as an expert in your field. But writing a traditional book can take months or even years to more »
