Archive | Social Media
Stella Orange (Business Heroine Magazine)

Marketing for people who are “Woo”

Dear person who is a friend of the woo AND grounded, We’ve got a discussion going in my house. I’ll say this: I meditate. I ask for guidance from my 86-year-old-self, and talk to trees and animals and my spirit guides. I trust my vibes. I believe in the unseen. And I don’t think that more »

Business Heroine Magazine

The Basics of Pinterest Marketing – How to Get Started Creating Visual Impact

By now, if you’re a woman and you’re reading Business Heroine, you’ve probably at least dipped your toes in Pinterest, gazing at the various pins and boards, and perhaps even pinning images here and there to your own boards, such as “cute for the baby’s room” or “for my wedding day.” However, not many of more »

Business Heroine Magazine

Social Media Engagement Success – It’s All in the Foundation

{photo from Pinterest} A question I get frequently from small business owners is “how do I get more fan engagement.” This question can point to the lack of a developed social media strategy, or at least an underdeveloped content strategy, or the need to tweak their existing strategy. As marketers of any brand, there are more »

Business Heroine Magazine

People Love Bacon – A Clue for Social Media Prowess

How do you, as the content producer for your company, create compelling content for your social media sites? Make your content engaging and appealing to your target market. Simple. A recent article in Fast Company, called the Art of Dialogue said “brands ought to start acting less like things and more like people, and they more »

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