You may already be out there rocking it with eBooks or special reports you’ve already written or maybe even have posted on your website as a free opt-in offer. Or, you may not even know where to start and that’s completely OK. The one thing that you need to decide on first is what your goal is.

This is where it all begins. If you simply want to have an eBook to use on your website as your free gift  for opting in to your newsletter, then this can easily be done in a just a couple of hours.

It’s really unbelievable how easy it is to put together a 5-10 page basic eBook or special report to use for this purpose and it’s a great way to get your feet wet if you’re launching a new business or just want to try your hand at writing.

All it takes is compiling a few of your previous blog posts, putting it into a word document and saving it as a PDF. It’s really that simple.

You can then ask your web person to post it to your email opt-in provider, like Aweber or Constant Contact, if you’re not so technically inclined and then you’re good to go.

But the real benefit comes in using your eBook as a lead generation tool, and posting or selling it online on places like Amazon or Barnes & Noble.

That’s because, as a published Author, you gain instant credibility and influence as an expert in your field.

Having your own book also opens up an array of new opportunities for you such as an increase in speaking invitations, the ability to command even higher speaking and consulting fees, and can result in requests for radio, newspaper, and television interviews too.

Simply put, publishing your own eBook provides tangible social proof to readers and potential clients. eBook authoring is the NEW COMPETITIVE ADVANTAGE and is, by far, the quickest way to build credibility as a speaker or expert.

March 2013 Issue