Nowadays every company has a presence on social media. If you have a business (or manage one) and you are not on there yet, you should be. Embracing the benefits of social media marketing (especially for small companies) to engage your customers and attract prospects is now the norm in the marketing world.

Social media can get overwhelming. You not only have to keep up with the different social media platforms, but you also have to stay on top of the different accounts on those platforms, if you are managing multiple accounts on any given platform.

To keep everything organized, one person (or a couple of peeps from your support team) should be managing all the social media projects and marketing for your business. It’s better to keep all the content and interaction seamless on all platforms. In order for this to happen, everything needs to be organized. Systems need to be put in place so that everyone is on the same boat.

Here are 4 techy gadgets that help me (and my team) get on top of all things social media:

Hootsuite

Hootsuite is my go to system for scheduling, managing, delegating, analyze traffic and create reports.

Buffer

Buffer makes it super easy to share things that you are reading online and also to schedule images, quotes or articles and share them throughout your day.

Lujure

To create tabs for  Facebook pages pretty easily and without messing with too much html or fbml.

Facebook

Now its easy to schedule status updates on your Facebook page! Gone are the days where you need a third party to get this done.

Good luck!

We’d love to hear from YOU…

What are your tricks for managing social media? How has social media helped you grow your business? Leave your answer in the comments below! 

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business owner, entrepreneur, June 2016 Issue, marketing, online business, small business, social media, women in business