You know that one entrepreneur you admire?

Yes, the one who has that super unique business… a career she totally invented, like presto bingo. You’ve never seen anything like it before, yet somehow you get it right away.

Oh, and she seems so naturally self-expressed too, doesn’t she? It’s like it’s effortless for her. She just is who she is, and – whatever she’s doing – she’s rockin’ it.

How does she do it? Magic? Well, yeah.

She’s embraced the new emerging paradigm of business we find ourselves in today:

The separation between business and life is blurring. The distinction between you as a businesswoman and you as a human is dissolving. And your brand? It’s just YOU, amplified.

And this is a good thing. It means you can just show up as you are, wherever you are.

Gone are the days of putting on the stuffy suit to be “professional” for clients and then letting the real you out on nights and weekends.

So go ahead… You hereby have permission to drop the corporate lingo and talk like a real person. Dye your hair three different shades of purple if it tickles you. Write a blog article about faeries and leprechauns.

If you want to drop the F bomb in your teleseminar? Drop it like it’s hot.

Turns out one of the greatest entrepreneurial permission slips – getting to be fully self-expressed in all areas of your work – is also a magic ingredient that brings your business to life and magnetizes people to you.

So radiate your natural self, love. YOU are your best magic.

We’d love to hear from YOU…

What emerges for you when you’re tapped into your authentic expression? How can you make that a part of your life and business TODAY? Leave your answer in the comments below! 

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branding, business owner, entrepreneur, image, March 2016 Issue, online business, sales, women in business