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In today’s day and age, we have access to more information, more technology, and more advice than ever before. So why do so many people still struggle to navigate their way through this wild jungle we call business? And why is it that so much of the business advice out there just doesn’t work in the real world?

This is a conversation I had recently with my friends & colleagues LeeAnn Webster and Donna Smith Bellinger. They were dissatisfied with what they were seeing out there – too much advice without substance and false silver bullet promises – so they decided to spearhead a solution.

Enter… The Real Deal Forum. LeeAnn and Donna invited me to join them and 20 top business experts – including Callan Rush of Wealth Through Workshops, Jill Salzman of The Founding Moms, and more fabulous businesswomen who have been featured on Oprah, CNN, NBC, The Today Show and beyond – to share what really works, in the real world.

Our agreement? Be straight up. Tell the truth. Teach what works.

I’d love for you to join the conversations (register for free here). And, in the meantime, I’m gonna get real with you right now and share with you three reasons I believe business advice often doesn’t work in the real world.

1) Short-Term Memory Syndrome

Sometimes masters forget what it was like to be a beginner, so the nitty-gritty, rubber-hits-road, how-to details get neglected. Advice like, “Put up an opt-in page, do your SEO and content marketing to drive traffic to it, and make money while you sleep” isn’t a lie per se. It’s just that by the time someone can make such a casual suggestion, they’ve mastered it. They forget that one day they were tearing their hair out wondering, “What the heck’s an SEO?”

Remedy: Look for the right training that meets you where you are, so you can implement.

2) “It” Doesn’t Work… YOU Work “It.”

The truth is, sometimes perfectly good business advice gets a bad rap. This is where you need to be honest with yourself. You may learn from the best in the biz, and she may even give you her proven system (complete with exactly-what-to-say scripts and exactly-what-to-do checklists). And now it’s up to you to work the system. A genius sales script will do you no good if you never pick up the phone.

Remedy: I love how Brendon Burchard says it: “When you knock on the door of opportunity, never be surprised that it’s work who answers.”

3) We Want the Magic Pill so That’s What We’re Sold

We live in a society where we want magic results, and we want them yesterday. The truth is, most “overnight successes” are actually “overnight successes 10 years in the making.” But that doesn’t sound so glamorous, is it? There are plenty of people who will sell us get-rich-now promises that – you guessed it – don’t work in the real world (or at least not in the way they’re presented). You can spend years chasing the elusive magic pill, or you can use those years building a strong business designed to last.

Remedy: Decide where you’re going, and take daily consistent action in that direction.

Thank you LeeAnn and Donna for calling it out, and for bringing real deal biz babes to the Real Deal Forum.

Join the Real Deal Forum here for free! And, share your comments below. What does Real Deal business mean to you?

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