It’s like walking a tightrope. Lean too far to either side, and you’ll lose your balance and topple. This is what’s happening with a lot of businesses running online marketing programs out there. You’ve got folks leaning so far to the commerce side of things, that their messages become rote. They talk about exciting stuff, but more »
We’ve all had these times where when we don’t know what else to do when things don’t work out. You know, the time where you know your intuition is leading you in the right direction, but something is still off on the “how.” You know that you are meant to share, educate, and lead with love, more »
I’ve been thinking a lot about value this week and wanted to share a breakthrough I made during EFT tapping this morning. Why? Because value is the currency that makes the world go round. Most of us think it’s money – I’ve been caught in that trap for a while, but money doesn’t account for more »
A lot of Internet-Famous Super Coaches talk about how you need a message in your marketing. And they’re right. But from there, it always seems like they never quite tell you what the actual ingredients are in a money-making marketing message. This can be frustrating, not to mention weirdly mysterious! The truth is, there’s no more »
Self-consciousness blocks connection in life and business. People feel it when your focus is on yourself, your agenda, and not them. I really got this about 8 months ago when I invested in a weekend event. I sat in a room with a small group of people and I couldn’t relax. I kept wondering: Was my dress OK? How more »
Sacred Sassy Heroine: This is the everyday goddess within each woman. It is she who harnesses the unfeigned feminine energy that makes you divine. She embraces all-she-is and struts it like she means it. Today is the full moon. This cosmic event serves as a reminder to crack out of your proper exoskeleton and reconnect with more »
Rachel Scherer is a content director and brand strategist specializing in verbal brand creation, messaging development, interpersonal communication, and thought leadership. Past clients include Showtime, FUSE, AMC Television, WE Television, The Week magazine, as well as industry-redefining tech startups like Canary, Thirty Labs, and Transfix. Enjoy her exclusive Business Heroine interview… BH: How did more »
The Empowered Messenger – The heroine whose message burns inside her, begging to be released. Even though her pen may quiver and her voice may shake, she knows it is time to stand in her power – clear, confident, courageous. She says yes to the call, and she shares her message, because she was born to more »
I admit that I used to be a bit of a perfectionist, and I still can be. If I’m not careful, I can really beat myself up over everything in my business. I totally get it, I totally understand But I’ve also been able to create a very successful seven-figure business by giving myself permission more »
“Stella, my copy isn’t working!” If I had a nickel for every time I heard a business owner say this. But here’s the thing: copy is important, but it’s not the only thing. Copy is like frosting. You can eat it straight out of the tub if you want. But it really wants to be more »
