By leveraging technology and platforms like Amazon, your ebook and YOUR BUSINESS becomes searchable and findable ALL OVER THE WORLD – forever. Taking advantage of this technology, your eBook can instantly become available on all the top eBook retailer shelves where readers will discover your message through online merchandising systems, search engines, reader reviews, and social media.

This kind of global reach and visibility creates a unique list building opportunity when your eBook is structured and formatted for lead generation. This can be as simple as including a link within your eBook that brings the reader directly to an opt-in form on your website.

A really great way to use this strategy is to offer the reader something that is directly related to your eBook’s topic and provide the link within your eBook. A downloadable template, audio, video, special added chapter, quiz, assessment, or sample chapter from your next eBook are all unique and creative ways to entice your reader over to your website or special landing page where they are required to provide their email address or other contact information to receive your offer.

The trick to this is not being to salesy or blatantly self-promotional within the eBook. Readers will see right through this and it could result in negative reviews being posted about you and your book, so you’ll want to be careful about how and where you position your opt-in offer.

Each day that your book sits unfinished you are not only missing out on the opportunity to build your list and create new leads, but more importantly you could also be missing out on additional revenue, speaking opportunities, publicity and the ability to impact more lives.

June 2013 Issue