Our Team

Anne Perry Business Heroine MagazineAnne Perry is founder and CEO of Business Heroine.

After spending her early adult years burdened by debt and suffocating in jobs that drained the life out of her, Anne knew a few things to be true: 1) The 9-5 hamster wheel setup is not what life is meant to be about, 2) There is a way out, and 3) She was going to find it and leave a Cheerio trail for others like her.

She spent years studying the people who had blazed the trail she was inspired to take – that of the self-made, freedom-based entrepreneur. Finally carving her own path to freedom, Anne became a work-from anywhere entrepreneur, running her business from the beaches of Belize, from islands off the coast of Panama, and while traveling around the United States in a motorhome.

Anne built Business Heroine as a platform to broadcast the voices of women who, despite all obstacles, decided to break free of the mold and create life according to her own design.


Katie Johnston Business Heroine MagazineKatie Johnston, Outreach & Brand Ambassador at Business Heroine, is an Alabama-native turned Venice Beach local. She takes full advantage of her surroundings by frequenting the beach, skating down the boardwalk and trying out the happy hour at all the local restaurants.

She ventured across the country to pursue a career in public relations and marketing, and has discovered several other interests and strengths along the way. Writing, editing and crafting the perfect message have become her passions, and the idea that she can be a part of creating a lasting and meaningful brand truly resonates within her work.

Katie believes in strong women with even stronger convictions and is consistently inspired by women who are available in life – those who give meaning to the good along with the bad and who adapt and progress accordingly.

She prides herself on being able to juggle and the fact that she’s finally quit biting her nails.


Jenny Allford Business Heroine MagazineJenny Allford, Content Manager at Business Heroine, used to believe that life had to be hard.

She graduated high school at age sixteen and went straight to full-time college and a full-time job. Although she had always been a creative and a dreamer, she saw no possible career in such a field. Instead, she took a job with a private security company, eventually becoming an armed sergeant, and all but abandoned her creative pursuits.

After several years, bitterness started to take root in Jenny’s heart and, instead of seeing her “safe and secure” job with medical and 401(K) as something to hold on to, it began to feel suffocating. She finally decided enough was enough, quit her job, and moved to LA in search of freedom (really, in search of herself).

Today, Jenny has never felt so free and realizes now that life is only as hard as you allow it to be. She hopes to encourage other women to also take that leap of faith in themselves and jump into a life that is truly fulfilling.


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