Our Team

Anne Perry Business Heroine MagazineAnne Perry is founder and CEO of Business Heroine.

After spending her early adult years burdened by debt and suffocating in jobs that drained the life out of her, Anne knew a few things to be true: 1) The 9-5 hamster wheel setup is not what life is meant to be about, 2) There is a way out, and 3) She was going to find it and leave a Cheerio trail for others like her.

She spent years studying the people who had blazed the trail she was inspired to take – that of the self-made, freedom-based entrepreneur. Finally carving her own path to freedom, Anne became a work-from anywhere entrepreneur, running her business from the beaches of Belize, from islands off the coast of Panama, and while traveling around the United States in a motorhome.

Anne built Business Heroine as a platform to broadcast the voices of women who, despite all obstacles, decided to break free of the mold and create life according to her own design.


Katie Johnston Business Heroine MagazineKatie Johnston, Outreach & Brand Ambassador at Business Heroine, is an Alabama-native turned Venice Beach local. She takes full advantage of her surroundings by frequenting the beach, skating down the boardwalk and trying out the happy hour at all the local restaurants.

She ventured across the country to pursue a career in public relations and marketing, and has discovered several other interests and strengths along the way. Writing, editing and crafting the perfect message have become her passions, and the idea that she can be a part of creating a lasting and meaningful brand truly resonates within her work.

Katie believes in strong women with even stronger convictions and is consistently inspired by women who are available in life – those who give meaning to the good along with the bad and who adapt and progress accordingly.

She prides herself on being able to juggle and the fact that she’s finally quit biting her nails.


Jenny Sjolund HeadshotJenny Sjolund is Content Manager at Business Heroine.

Hints as to her destiny appeared early on, as she would create entire universes for her toys to play in. Entertaining herself and anyone who stumbled upon her playtime with the stories encoded in plastic pony butts (My Little Ponies were a favorite), her life has been shaped by the stories that inspire her.

With a background that spans from journalism to poetry, songwriting to copywriting, Jenny is in love with the creative and transformative potential of the stories we tell. This love affair drives her desire to support women who are finding their voice and have something to say.

Having observed the female entrepreneur movement grow exponentially each year, she is excited to contribute to a movement that empowers women to not only say what they have to say, but in doing so, create the lives they want to live.

Her motto: We are the thought leaders of our generation, changing the world as we live our purpose. For more about Jenny visit JennySjolund.com.


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