A Business Heroine™ is an entrepreneur
who says she will, and does.

She doesn’t do it by trampling on people.
She doesn’t do it by compromising her truth.
She doesn’t do it by wearing a man suit.

She does it with courage.
She does it with grace.
She does it with heart.

Not without doubt, obstacles,
and her fair share of fears,
she stays true to her destiny.

And she does it.

This magazine is dedicated to you, heroine.


Our Team

Anne Perry Business HeroineAnne Perry is founder and editor-in-chief of Business Heroine.

After spending her early adult years burdened by debt and suffocating in jobs that drained the life out of her, Anne knew a few things to be true: 1) The 9-5 hamster wheel setup is not what life is meant to be about, 2) There is a way out, and 3) She was going to find it and leave a Cheerio trail for others like her.

She spent years studying the people who had blazed the trail she was inspired to take – that of the self-made, freedom-based entrepreneur. Finally carving her own path to freedom, Anne became a work-from anywhere entrepreneur, running her business from the beaches of Belize, from islands off the coast of Panama, and while traveling around the United States in a motorhome.

Anne built Business Heroine as a platform to broadcast the voices of women who, despite all obstacles, decided to break free of the mold and design life according to her own design.


Katie Johnston Business HeroineKatie Johnston, Relationships & Content Manager at Business Heroine, is an Alabama-native turned Venice Beach local. She takes full advantage of her surroundings by frequenting the beach, skating down the boardwalk and trying out the happy hour at all the local restaurants.

She ventured across the country to pursue a career in public relations and marketing, and has discovered several other interests and strengths along the way. Writing, editing and crafting the perfect message have become her passions, and the idea that she can be a part of creating a lasting and meaningful brand truly resonates within her work.

Katie believes in strong women with even stronger convictions and is consistently inspired by women who are available in life – those who give meaning to the good along with the bad and who adapt and progress accordingly.

She prides herself on being able to juggle and the fact that she’s finally quit biting her nails.


Svetlana Saitsky Business Heroine MagazineSvetlana Saitsky is the Visual and Experience Director at Business Heroine Magazine. An avid traveler, she rejoices in discovery — whether it’s across the globe or across the street. Born in Republic of Moldova, raised in Brooklyn, and currently based in San Francisco, Svetlana has traversed the planet from Panama to Rome to the Middle East.

Svetlana’s strong work ethic and innate mathematical ability catapulted her into collegiate honors, landing her in a teaching role even before graduating from The University of Maryland, College Park. From there her career became a series of experimental hop-scotching. From account management, sales and recruiting, to photography, dance, fashion, design and journalism, she currently works for the Google[x]/Adecco team, and is the creator of Svetshop, an online storefront of inspiration, while also contributing as both a writer and photographer to Delivering Happiness, Great Place To Work Institute, and Socially Superlative among others. In 2014, her first book in Inspiration is expected to be published.

As a female entrepreneur, Svetlana is wildly inspired to be the Visual and Experience Director for Business Heroine because after seven years of exploring company culture, her main focus in this role is to find the sweet spot where art, journalism and business come together to create a culture that invites, engages and inspires our internal family, as well as all of the members of our growing community.


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