Do You Honor Desire?

Anne Perry (Business Heroine Magazine)

Looking back at my career, there were several crossroads moments when I chose a less desirable path because, at the time, it seemed easier to succeed in than the business I really wanted.

I convinced myself it was a stepping stone to what I ultimately wanted to do but, in reality, it was just a different path.

Guess what happened.

I was unfulfilled and stressed all the time. It was a lot of hard work and I ran on fumes for as long as I could until I finally ended up exhausted, deflated, and straight up burned out.

Truth is, any business takes significant energy to get off the ground.

The difference is that the path you don’t truly desire comes with a subconscious digging-your-heels-in resistance, which sets you up for struggle and burnout.

The path you desire passionately, on the other hand? It’s where your magic lies.

Here’s the thing about desire: Whatever you can dream up, you have the capacity to make happen. You wouldn’t dream it up if it weren’t meant for you.

Think of your desires as signposts steering you toward your highest life of fulfillment and contribution. Whether it’s a big or small decision you face, take notice – is it a desire or is it a should?

The more you say NO to the shoulds, and YES to your desires, the faster and smoother your ride to the magical business of your dreams.


Anne Perry (Business Heroine Magazine)

Business Heroine Magazine


We’d love to hear from YOU…

What do you think about the role desire plays in business? What’s one thing you can do today to get closer to your desire? Leave your answer in the comments below! 





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